Anton Koekemoer | Microblog Small snippets of my daily adventures

The social customer is nothing new. Since the beginning of modern business, consumers have been sharing their thoughts, opinions, joys, fears, and criticisms with their friends, family, community groups, and even strangers about the brands they love and the ones they hate. The difference today is that these opinions are now amplified on the social web and also making their way into the search engine results.

Snippet from: Smart business, social business